This isn’t some spiel about “letting your freak flag fly.”

It’s an appeal to authenticity — the promotion of honest and wholesome passions uncorrupted by the mockery, eye-rolling, and put-down criticisms we endure over our lives. Free from the jaded consumerism that insists we always reduce ourselves and our every effort to the lowest common denominator. Eventually, these thought-crippling potholes condition you to sacrifice the quality of your message for the sake of validation, leaving both you and your audience with the feeling you get after eating a meal of cheap, greasy fast-food.

It’s also a call for charity. How authentically do you express your message in a way that also appeals to the sensibilities of the people you speak to? The significance of a gift to a loved one does not change based on the wrapping paper you use, and no amount of beauty in the paper can outweigh the disappointment you would feel if you unwrap an empty box.

As a copywriter, it was (and still is) my job to research every kind of appliance; to learn what they do and how they do it better than any other option available. I learned early on that I had a knack for presenting the value of each item so that customers could easily discern the best fit for their needs. It was not long before my content was regularly earning first page slots on Google searches for the best appliances of the year across tons of categories. My pieces were not focused on pushing specific models — they were comprehensive guides that assuaged consumers’ fears of wasting money by focusing their shopping on the features and functions that mattered to them. Reflecting on my tenure in the industry, I take solace in knowing how important my services have been for so many budget-conscious Americans, ensuring that they not only get the best deals on essential home goods, but that their post-purchase experience will not be riddled with frustration and buyer’s remorse. They can feel confident making a purchase, because they can trust the story I told of how their experience will unfold. The root of the word “service” is the word “serve.”

You know the story behind how your business serves the needs of others. Tell it to me in your own words, and I’ll bring your storytelling to the next level. Let’s build a path to the future you see for your business.